Build Your Brand Workshops
The Build Your Brand Workshops are "continuing education" for business owners who need a boost of knowledge and experience to grow their business to the next level. With considerably more depth and support than previous workshops, we use a guided learning process starting with a pre-workshop workbook, so that the workshop itself can focus on discussion and implementation. They’re perfect to repeat each year to help you evaluate your brand, apply new skills, and set new goals!
Each Workshop costs just $99!
The Build Your Brand Workshops are "continuing education" for business owners who need a boost of knowledge and experience to grow their business to the next level. With considerably more depth and support than previous workshops, we use a guided learning process starting with a pre-workshop workbook, so that the workshop itself can focus on discussion and implementation. They’re perfect to repeat each year to help you evaluate your brand, apply new skills, and set new goals!
Each Workshop costs just $99!
Upcoming Workshops
Upcoming Workshops
Workshop Descriptions
Foundational Values:
Align Your Business with Who You Are
Are you struggling for consistency in your business? Is your business message lost in the effort of doing the business?
Building on your Values is the most important way to achieve consistency for your business. This is because your Values are foundational for designing systems in your business that align with your purpose. Your Values can act as a guide to your decisions in customer care, expanding your business, marketing and more.
The pre-workshop Workbook will help you discover your business values and write your business values. Then, during the workshop, we'll refine the language of your Values to give them more power in your business. Then we'll discuss how to test and implement them in your business, so you can see them in action every day.
You'll be able to leverage your Values to grow your business. Even if you have business values written, this workshop will help you look at them again for how they function in your business. You’ll find new approaches that will bless your business now and help you to grow your business in the coming months and years.
Foundational Values is built on the understanding in the workshop "The Power of Branding Who You Are". In that workshop, you will define your personal Core Values and learn
How your Core Values show up in your brand
How to use your Core Values to define a brand promise
How to your Core Values can help you change your customer experience
This workshop took place on January 10, 2023, but you can listen to the recording and get the workshop materials.
Visionary Business:
Grow Your Business with Measurable Benchmarks
Do you have a vision of where you business is going floating around in your head? It’s time to get it “on paper” and see what it really means for you in your business!
In the pre-workshop Workbook, you'll take time to write about your dream business and then ask questions of your vision to get to the heart of why that dream business is your Vision.
During the workshop, we’ll
Narrow your focus to help you achieve your goals
Break down your Vision into measurable tasks
Assign a timeframe for completing the tasks
Establish specific benchmarks toward your Vision
Determine how and when to tweak the tasks.
The goal is that you walk out of the workshop with a plan to achieve your Vision in your chosen timeframe.
"Visionary Business" built on the learning gained in the "Envision Your Business" free workshop. In Envision Your Business, we build out multiple aspects of the business you want to achieve, including
how it fits into your personal life
how needs to grow to achieve your Vision
what skills you might need to achieve
You're invited to join us in this free workshop!
Effective Systems: Establish Consistent Brand Actions
If you find yourself pulled in too many directions each time you sit down to work on your business....
If you are frustrated working and working and the task list for your business is still long...
If you look around you and all you see is mess and frustration in your business...
You probably need a Business Mission Statement that really works for you! A business mission statement is the roadmap for you to achieve your vision. I want to help you create an effective mission statement, that you'll read OUT LOUD daily, to feel inspired by.
In this workshop, you'll learn
• the difference between a brand promise and a mission
statement, so you can use each to its fullest potential
• the Seven Branding Principles that you can use to build an
effective brand (and life!)
• how to write your own Business Mission Statement that is a
living document to guide you to your Vision
• how to choose your daily business tasks from the inspiration
you receive from your mission statement
• the difference between a brand promise and a
mission statement, so you can use each to its
fullest potential
• the Seven Branding Principles that you can use to
build an effective brand (and life!)
• how to write your own Business Mission
Statement that is a living document to guide you
to your Vision
• how to choose your daily business tasks from the
inspiration you receive from your mission
statement
Customer Journey:
Care for the Customers You're Meant to Serve
You’ve defined your “ideal client” and given him or her a name. You know their like and dislikes and what they worry about at night.
Now what? How do you turn that new knowledge into a brand that attracts and retains them? That’s what this workshop is all about.
In the pre-workshop workbook, you'll define your preferred client using the benefits of your product/services.
Then during the workshop, we’ll learn how to attract your preferred client through customer interview and branded business systems so you can improve your customer experience in a way that attracts and retains more customers… and even results in referrals!
Market Research: Create a Brand Strategy
How do you know if your systems, your marketing, and your efforts in your business are effective? How do you measure your efforts to grow your business? Is what you’re doing hampering or helping?
So many entrepreneurs struggle to know which areas to grow their business and put a lot of time and energy and money into areas that are just not effective for their goals. In this workshop, we’ll talk about how to gather and evaluate data that can help you look at your business in a whole new way. With your new understanding, you’ll be able to effectively choose the direction you need to go and be able to go in that direction with confidence!
Brand Plan: Design for Improvement & Growth
Branding Principle #7: Always be Improving. The big question is how?
Too many people believe that once they’ve developed a brand, they’re done and can just do the business. In some ways, if the brand is a great one, that is true. But life is full of new opportunities and growth that ask you to consistently re-evaluate your brand and set up new systems.
In this workshop, we’ll develop your brand plan and evaluation questions, so that your brand (and business) will always be improving. The pre-workshop workbook will help you evaluate your current brand systems for how they align with your brand.
Then, during the workshop, you'll learn
The questions to ask of your Brand
How to measure brand growth and gather data
How to choose strategies from the data you've gathered
If your business is growing and evolving, you need a way to measure what is happening and choose a way forward with solid data. This workshop will help you know what kinds of data to gather and what to do with that data when you have it. Join us!
