Free Workshops
Enjoy the branding process with others!
Our free workshops help you build your brand in a variety of topics from discovering and incorporating your Core Values to standing out from your competition. They are not lectures nor a sales pitch; they are designed to be interactive and valuable discussions with knowledge that will help you take the next step in your business.
You can join a workshop on your own OR schedule a workshop just for your team.
We’d love to help you build your business through a branding workshop!
Our workshops help you build your brand in a variety of topics from discovering and incorporating your Core Values to effectively using market research in your business. They are not lectures nor a sales pitch; they are designed to be interactive and valuable discussions with knowledge that you can implement immediately.
You can join a workshop on your own OR schedule a workshop just for your team. We’d love to help you build your business through a branding workshop!
Upcoming Free Workshops
Workshop Descriptions
Brand Story: The Foundation of Your Growth
You all have a brand story…it’s the story of why you’re in the business that you’re in. But did you know it can help you grow your business?
Your brand story can help you
• be consistent in your business
• build the business you dreamed of
• attract those you want to work with
• repel those who are not a good fit for your business.
You'll learn the difference between Brand Story and Brand Narrative. One you'll use to learn about who you should serve, how you should serve them, and what to present yourself on social media. The other helps you build components of business so that it attracts your preferred clients and helps them feel comfortable "in your space".
In this workshop, with some specific prompts, you’ll begin writing your brand story. As a group, we’ll discuss the connections that are there and learn how to build on them to grow your business.
Envision Your Business: Craft a Brand Promise
Take a deep dive into your Vision for your business. We'll start with specific meditation exercises to open your mind to all the possibilities of your business. As you dream what is possible, we'll dig deeply into the WHY of your dream. Your WHYs will guide you in
Understanding the motivation behind your business
Developing social media prompts
Knowing how to move your business toward your goals
Then we'll take what you've learned and begin crafting a Brand Promise that will guide your efforts in your business for the next 6 months. Having a solid, powerful, business Vision is the first step to achieving the goals you have and having daily motivation for your business. Turning that Vision into a Brand Promise is HOW you'll make your Vision happen.
The goal of this workshop is to gain greater understanding of the choices you have in your brand and in building your business. With your Vision made clearer to you, you'll see yourself reaching your goals and building a business aligned with who you are.
The Power of Branding Who You Are
“Brand” is a buzzword that has begun to lose its meaning and its power, because it is too often associated only with a logo and colors in a business. But branding is much more than that. Branding is the process of developing systems that help a business understand itself, get to know its target market, see how it fits into its market, and efficiently measure its impact on that market…the very foundation that helps a business grow. Understanding this foundation helps a business choose a look that will support the systems of the brand. The biggest question is, where/how do I start that process?
The Power of Branding Who You Are workshop helps you answer those questions. You're going to learn
• How to identify your Core Values
• How to build your brand on your Core Values
• How your Core Values are a guide to your business systems
• How branding is a guide and protection for your
business through market difficulties
• How to identify your Core Values
• How to build your brand on your Core Values
• The Power of your own story in building your
brand
• How your story and your Core Values can help you
select the look of your brand
In this Workshop, you’ll be given some specific tools that will help you know where and how to start the process of branding yourself effectively. Start with who you are and you’ll be able to build a powerful and unique brand that will grow your business.
What participants are taking away from this workshop
"Jennifer, I enjoy your trainings. My takeaway from the "The Power of Branding" is that I need to make sure my Core Values drive all my interactions with prospects and clients. I felt that the 5 Core Values I ended up with after the exercise were fairly accurate. I have changed my Preferred Client description because of what I learned and feel it is much more accurate now. And I have included more of my values in my posts. I feel like I am moving in the right direction to make 2023 my best year yet! ~ Emmalou"
Check Your Brand: Is it Working for You?
Do you know if, how, and what your brand attracts?
Do you know what areas to work on to improve your brand?
In this workshop, we'll cover Seven Principles of Branding and discuss how to use those principles to evaluate your brand now and over time. We'll talk about setting up systems to build your brand in the coming weeks and months.
You're going to learn
the questions to ask of your brand
how to know determine and find your preferred client
how to evaluate your brand over time
where to start in creating systems for an effective brand
I hope you'll come with your ideas on how you see your brand improving your business to help the whole group learn. This is a workshop, not a lecture, so bring a notebook and come prepared to have fun!
Write the Roadmap: Your Business Mission Statement
If you are pulled in too many directions in your business....
If you are frustrated working, working and the task list is still long...
If you look around you and all you see is mess and frustration...
You probably need a Business Mission Statement that really works for you! A business mission statement is the roadmap for you to achieve your Vision. I want to help you create an effective mission statement, that you'll read OUT LOUD daily, to feel inspired by.
In this workshop, you'll learn
the difference between a brand promise and a mission statement
the Seven Branding Principles that you can use to build an effective brand (and life!)
how to write a Business Mission Statement as a guide toward your Vision
how to choose your inspired business tasks from your Mission Statement
Join us for a fun workshop full of discussions and ah-ha moments that can help you move forward in your business in powerful ways.
Stand Out: Differentiate Your Business
Do you feel like your business is seem like everyone else's?
Does your stated mission sound like others' in your same industry?
Does it feel like you have to constantly compete on price?
If you find dealing with the competition difficult and frustrating, it is time for you to find a "blue ocean". "Blue Ocean" is the branding term for finding a way to differentiate yourself from your competition, so that you almost don't have competition, because what you do or sell makes you STAND OUT!
In this workshop, you'll learn
How to combine and leverage your unique knowledge and skills to change how others perceive your business
How to build a pricing strategy that means you stop competing on price or with sales
How the Customer Experience you provide will turn your existing customers into raving fans who will send you new customers!
Join us for a fun workshop full of discussions and ah-ha moments that can help you move forward in your business in powerful ways.